The CareSide delivers unparalleled support to home care recipients across Australia. We’ve developed proprietary software that enables us to operate more efficiently than other home care service providers. Our unique blend of people and technology has driven significant growth since our inception in 2017—and we’re just getting started.
We have more than tripled in size over the past 5 years, and are searching for a performance marketing specialist to help take our advertising efforts to the next level. If you’re excited by the idea of driving growth in a mission-driven, tech-enabled service business, we’d love to hear from you.
The CareSide is looking to bring on a freelance paid media specialist to oversee our advertising efforts on Facebook, Instagram, and Google. We’ve dabbled in TikTok in the past and are open to exploring other channels as well.
As a freelancer, you won’t be viewed as a line item. Instead, you’ll play an integral role in our marketing campaigns. At the same time, we also appreciate that you likely have other projects you’re juggling and a life outside of work. You’ll have the flexibility to manage your schedule and balance other commitments, while still making a real impact.
You won’t be working in a silo. You’ll collaborate closely with our designers, content team, and analytics lead to launch creative, data-driven campaigns that drive real results. You understand that paid media isn’t just about spend and ROAS — it’s about knowing the buyer, reading the market, and tapping into human psychology.
We’re looking for someone hands-on, strategic, and ready to get into the weeds with us.
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Qualifications:
- 4+ years of experience managing paid search and paid social campaigns for B2C brands
- Strong understanding of Meta’s algorithm and the types of creatives that resonate on Facebook and Instagram
- Proven track record of optimizing Google PPC campaigns to drive down acquisition costs
- Sharp analytical skills with the ability to separate signal from noise in campaign data
- Comfortable working independently and collaboratively in a remote environment
- Bonus points if you have experience advertising on Reddit, TikTok, or YouTube
Responsibilities:
- Deliver monthly reports with clear, actionable performance insights
- Work with the web lead to execute A/B tests across Google Ad campaigns
- Conduct keyword research, analyze competitors, and study our customer journey to inform campaign strategy
- Propose recommendations for new campaign strategies
- Collaborate with our designers and content team to create high-performing ad creatives
- Participate in sprint reviews (every 6 weeks), monthly check-ins, and the occasional virtual social
- Make positive contributions to the team culture and work environment
Compensation: $50-$80 USD per hour
Method Of Application
Qualified and interested applicant should click the APPLY HERE LINK below to start filling out the application form and submit it before the deadline.
APPLY HERE
Deadline: Not Disclosed
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