- Remote
- Anywhere
- Full-time
About Definitive Healthcare:
At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.
We’re headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We’ve grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We’re also a great place to work. In 2024, we brought home a number of awards including Built In’s 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
Job overview
We’re looking for a growth-minded Customer Marketing Manager to design and execute programs that deepen engagement with our customer base and drive cross-sell and upsell opportunities. This role is central to turning our existing customers into long-term, expanding relationships.
You’ll partner cross functionally to build targeted, integrated campaigns and communications that highlight the value of our solutions, encourage adoption, and surface new opportunities for customers to expand their partnership with Definitive Healthcare.
Responsibilities:
- Cross-Sell & Upsell Programs: Partner with sales and customer success to develop and execute campaigns that introduce customers to new products, modules, or data solutions.
- Customer Engagement: Own post-onboarding communications like newsletters, feature spotlights, and education programs that keep customers active and informed.
- Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
- Advocacy Enablement: Activate engaged customers as references, reviewers, and case study participants.
- Insights & Measurement: Track engagement metrics, campaign performance, and expansion revenue influence. Use insights to refine and scale programs.
Qualifications/Requirements:
- 7+ years of B2B marketing experience, with a focus in customer marketing, demand generation, or lifecycle marketing.
- Proven success driving customer engagement and expansion campaigns.
- Strong communication and storytelling skills, with the ability to translate product value into compelling customer communications.
- Experience working cross-functionally with customer success and sales teams.
- Familiarity with marketing automation (HubSpot, Marketo, or similar) and CRM systems (Salesforce a plus).
- Data-driven mindset with comfort pulling, analyzing, and presenting campaign results + insights.
- Experience with Agile Marketing a plus.
Why Join Us
- Directly impact growth and revenue through customer expansion.
- Build the programs that strengthen customer relationships and drive long-term value.
- Collaborate closely with sales, product, and customer success in a role with high visibility and measurable impact.
- Experience with CRM and marketing automation tools (HubSpot, Salesforce etc.)
Method Of Application
Qualified and interested applicant should click the APPLY HERE LINK below to start filling out the application form and submit it before the deadline.
APPLY HERE
Deadline: Not Disclosed
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