Location
Egypt, Ethiopia, South Africa, Argentina, Nigeria
Employment Type
Full time
Location Type
Remote
Department
Scale Army Careers
Benefits:
- $2.5K per month
Digital Marketing Specialist
Our client is an agile, fast-growing experience design studio supporting healthcare and life sciences brands through data-driven, AI-enhanced digital marketing. They take an integrated approach across SEO, paid media, analytics, and automation, helping organizations optimize performance across the entire funnel. Their focus on experimentation, measurement, and continuous improvement enables clients to scale intelligently while staying ahead of industry and technology shifts.
Location
Fully Remote | 9 AM – 5 PM EST
Job Overview
The Digital Marketing Specialist will execute and optimize performance-driven marketing campaigns across paid media and SEO, supported by strong analytics and AI-accelerated workflows. This role is ideal for a marketer with 3–5 years of experience who excels in campaign execution, ad copywriting, performance analysis, and using AI to improve speed, quality, and outcomes. The specialist will support healthcare and life sciences clients by developing high-quality digital programs that prioritize compliance, accuracy, and measurable impact.
Responsibilities:
Campaign Execution (Primary Focus)
- Set up, manage, and optimize campaigns across Google Ads, Meta, and LinkedIn.
- Write high-performing ad copy and conduct message testing.
- Monitor campaign pacing, budgets, and performance trends.
- Apply AI tools to accelerate creative iteration, copy variation, and optimization insights.
SEO Execution
- Conduct keyword research and support on-page optimization.
- Produce data-informed content briefs using AI-assisted workflows.
- Optimize metadata, headings, and page content aligned with SEO best practices.
(Removed technical SEO: audits, crawling, indexing, schema, site speed, backlink strategies.)
Analytics & Performance Tracking
- Interpret performance dashboards built in GA4, Google Tag Manager, and Looker Studio.
- Analyze campaign results and surface insights that inform optimization decisions.
- Support accurate tracking for marketing campaigns using standard GTM/GA4 configurations.
(Removed deep technical implementations, troubleshooting, and custom tracking builds.)
AI-Enhanced Workflows
- Use AI tools (e.g., ChatGPT, Jasper, AdCreative, etc.) to improve speed, quality, and iteration across copy, insights, creative direction, and SEO support tasks.
- Apply AI to analyze patterns, identify opportunities, and improve decision-making.
(Removed any mention of AI pipeline creation, automation scripting, or agent building.)
Qualifications:
Experience
- 3–5 years in a digital marketing role with strong focus on paid media and SEO.
- Hands-on experience managing campaigns in Google Ads, Meta, and LinkedIn.
- Practical use of AI tools to accelerate marketing workflows, improve output, and support optimization.
- Proficiency with GA4, Google Tag Manager, and Looker Studio dashboards.
- Experience in healthcare, pharma, or biotech marketing is a plus.
- Experience in small or fast-growing agencies is an advantage.
- Certifications such as Google Ads, GA4, HubSpot, or AI platforms (e.g., Jasper, ChatGPT API workflows) are a plus.
Skills
- Strong analytical mindset with the ability to extract actionable insights.
- Excellent ad copywriting and messaging skills.
- Strong understanding of conversion funnels, attribution, and performance metrics.
- Clear, confident communicator with strong presentation and storytelling abilities.
- Highly organized, detail-oriented, and proactive in fast-paced environments.
- Comfortable working across awareness, acquisition, and conversion initiatives.
- Strong collaborator who can work cross-functionally with strategy, content, and analytics teams.
What Success Looks Like
- Launches and optimizes high-performing ads across Google, Meta, and LinkedIn.
- Produces high-quality ad copy, content briefs, and SEO updates that strengthen visibility and performance.
- Uses AI effectively to increase speed, improve creative cycles, and enhance insights.
- Provides clear, data-backed recommendations grounded in analytics and platform performance.
- Demonstrates measurable lifts across key KPIs such as CTR, CPA, ROAS, and organic rankings.
- Navigates campaigns in regulated environments with accuracy and compliance awareness.
Method Of Application
Qualified and interested applicant should click the APPLY HERE LINK below to start filling out the application form and submit it before the deadline.
APPLY HERE
Deadline: Not Disclosed
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